Why C-Suite Executives Need To Be a Part Of Virtual Team Events

In today’s evolving business landscape, C-suite or C-level executives do more than just hold high titles. They work behind the scenes, overseeing their company’s operations while ensuring that personnel are well-equipped to help lead the organization to future success. Without them, there is no company structure, revenue opportunities are lost, and organizational growth is nonexistent. 

But these executives also play an important role in building the company culture, and having them involved and visible in your virtual team building events is important when trying to connect with remote employees. 

What is a C-Suite Executive?

Because they hold some of the highest corporate titles, C-suite executives communicate regularly with the board of directors and stakeholders. Your company may have a variety of C-Level executive positions:

  • Chief executive officer (CEO): The chief executive holds the highest title of any c-suite executive. As the face of an organization, CEOs consult with other professionals, helping to determine the direction of a company. 
  • Chief financial officer (CFO): Financial officers are responsible for sourcing new business opportunities, organizing a company’s finances, and finding new ways to increase revenue. 
  • Chief technology officer (CTO): As you may have already guessed, a CTO oversees an organization’s technological needs, including research and development. They also help run the IT department. 
  • Chief marketing officer (CMO): Chief marketing officers help execute brand initiatives and marketing campaigns. Individuals under this title are also tasked with helping their company coordinate brand management measures. 
  • Chief security officer (CSO): Effective security measures are essential in the digital landscape. A CSO is responsible for implementing proper strategies to secure sensitive company data and protect against any breaches. 

The Value of C-Suite Executives in Virtual Meetings

It is no surprise that transforming company culture is a difficult task. To establish a change in an organization, you need c-suite executives that are knowledgeable, committed to improvement, and have clear objectives for the future. More importantly, you need trustworthy company leadership. According to a Harvard Business Review, trust in senior organizational leaders elicits employees to internalize organizational goals. 

Virtual team events present an opportunity for company leadership to improve team cohesion, interact with their employees and build a culture that is sustained by trust and engagement. Depending on the type of communication present between c-suite executives and employees, hosting virtual team events can become a strenuous undertaking. The key is to clearly communicate present problems and plausible solutions. Platforms like Scoot help encourage employee communication and make the meetings more engaging for participants.

Are there missed opportunities when it comes to establishing a diverse workforce? Is there a need for policy change to help employees adapt to a changing work environment? Whatever the case, virtual gatherings can help chief officers find ways to move the company in the right direction. 

Executives play a vital role in building company culture and problem solving; therefore, executives need to be visible in all facets of meetings,  including virtual meetings to connect with remote team members. Additionally, the cost for virtual team-building tools like Scoot are more affordable than you might think.

Acquiring C-Suite Executives for Virtual Gatherings

It is important to remember that c-suite executives are strapped for time, so encouraging them to join your virtual gatherings requires effort and planning. When chief officers see potential value in your gatherings, they are more likely to attend. Here are some solid strategies you can use to get chief executives to attend virtual team-building events and start building a better company culture:   

Create personalized content

Never underestimate the power of a quality presentation. The content you present should be tailored to your audience. In this case, your c-suite audience will want content that reflects your organization’s challenges. What are the opportunities? How can we establish long-term value? What is the potential outcome? Keep your content focused on industry-related problems and insightful solutions.


Engaging your company’s leadership through networking is a solid way to promote your business and get them to connect with other guests. When chief executives learn more about potential attendees, including their title, role in the company, etc., they are more likely to get on board, thus, increasing the opportunity for strategic partnerships.

Building Relationships 

Executives are a vital component of building and sustaining strong company culture, and the relationships cultivated in these virtual meetings are the backbone of this culture. The Scoot platform allows for natural movement and spontaneous conversation in every virtual meeting. Using these features and customizing virtual meeting spaces allows participants to build natural relationships and better connections. 

Foster Growth with Scoot

C-suite executives are essential for virtual team events because they promote a culture of engagement, establish leadership trust, and help foster a successful culture. To do this, you will need a platform that can accelerate company relationships. Scoot can help with this. Our virtual meeting platform allows attendees to converse naturally in a virtual setting, while moving around a room just like you would in real life.

Contact us for more information about the future of virtual meetings.